The e-commerce training program at UEH is built according to international advanced standards with the goal of training bachelor's degree in e-commerce with comprehensive knowledge of e-commerce, expertise, competence and professional skills. firmly, providing high-quality human resources to meet the needs of economic and social development in the new era. The training program equips students with the necessary knowledge and skills to participate in strategic planning, organizing, implementing, implementing and controlling the entire e-commerce business process of enterprises; know how to build solutions and exploit information technology platforms to serve e-business activities; at the same time know how to promote products, services as well as brands of businesses in the digital environment.
CURRICULUM
| Course | Credits |
| 1. Marxist-Leninist philosophy | |
| 2. Marxist-Leninist political economy | |
| 3. Science socialism | |
| 4. History of the Communist Party of Vietnam | |
| 5. Ho Chi Minh Thought | |
| 6. Business law | |
| 7. Foreign Language | |
| 8. Microeconomics | |
| 9. Macroeconomic | |
| 10. Mathematics for Economics and Administration | |
| 11. Statistics applied in economics and business | |
| 12. Accounting principles | |
| 13. Soft skills | |
| 14. Start a business |
| Course | Credits |
| 16. Mathematics used in Informatics | |
| 17. Information technology facilities | |
| 18. Internet service | |
| 19. Programming facility | |
| 20. Database | |
| 21. Data Science | |
| 22. Management information systems | |
| 23. E-commerce | |
| 24. Basic Marketing | |
| 25. Managing school subjects | |
| 26. Global Supply Chain Management | |
| 27. Consumer behavior | |
| 28. Customer relationship management | |
| - Specialized knowledge | |
| 28. Business analysis | |
| 29. System design analysis | |
| 30. E-Commerce Technology | |
| 31. E-commerce application development | |
| 32. Information security in e-commerce | |
| 33. Data mining | |
| 34. Business Intelligence | |
| 35. Mobile application development | |
| 36. Introduction of Enterprise Resource Planning System | |
| 37. Electronic payment system | |
| 38. Big data and applications | |
| 39. E-commerce business strategy | |
| 40. E-commerce project management | |
| 41. Research Marketing | |
| 42. Digital Marketing | |
| 43. Analysis of investment projects | |
| 44. Law on E-commerce |
| Course | Credits |
| - | |
| - |
PROGRAM LEARNING OUTCOMES
1. Knowledge (Knowledge)
- Understand the basic knowledge of socio-economic, political science and law in studying, researching and solving practical problems in Vietnam
- Understand the basic knowledge about information systems, information technology for the implementation of e-commerce activities of enterprises
- Understand the basic knowledge of business operations and competitive strategies of enterprises in the digital environment
- Understand the knowledge of market research, market access and analysis of demand, online customer behavior
- Apply knowledge of strategy building methods and e-business solutions for organizations, businesses and individuals
- Apply knowledge of analysis, design, construction, implementation and administration of information systems applied in e-commerce
- Apply knowledge of data collection, analysis and management reports to support decision making in e-commerce
2. Skills (Skills)
- Mastering e-commerce business planning and strategy building
- Proficient in analyzing, designing, building and deploying information systems in e-commerce
- Mastering the implementation and management of e-commerce activities in the enterprise
- Proficient in synthesizing and analyzing data to evaluate the effectiveness of business activities and make decisions in e-commerce
- Adapting to starting a business in the field of e-commerce
- Establish foreign language ability according to regulations: achieve certificate of TOIEC 500
3. Autonomy and Responsibility
- Ability to behave responsibly towards self, work, profession and society; disciplined, cooperative, creative and professional at work
- Ability to behave and responsibility in teamwork and guide and supervise others in the group to perform assigned tasks
- Appreciate values and have good moral character in work and life
In addition to the above output standards, graduates obtain certificates of Physical Education and National Defense Education
CAREER DEVELOPMENT
Graduates of the E-commerce major are capable of holding the following positions:
- Experts at businesses providing e-commerce solutions.
- Experts at organizations and business units that have implemented e-commerce activities.
- Manager of Electronic Marketing (E-Marketing) activities in business units.
- Experts or managers at state agencies specializing in e-commerce management.
- Research and teach e-commerce majors at research institutions, universities, colleges and professional secondary schools